Pharmaceutical

Beyond Awareness: Build Direct Consumer Relationships to Impact Compliance and Persistency

Direct-to-Consumer (DTC) advertising has successfully created consumer awareness of diseases, conditions, and even specific brands. But DTC advertising alone won’t help you determine which consumers converted to patients who filled prescriptions for your brands, and whether or not they remained compliant.

Today’s digital technologies offer Pharmaceutical marketers exciting new opportunities to build and manage consumer/patient relationships through various touch points along the consumer lifecycle, from viewing a television ad, to refilling a prescription three months after the doctor visit, to the end of a treatment.

But building relationships and motivating desired actions takes much more than informational web sites, online advertising banners and one-size-fits-all e-mails. Consumer relationship marketing (CRM) programs that impact compliance and persistency require proper data integration, measurable marketing tactics and proven consumer expertise.

Collabrys can help you move toward targeted CRM programs that effectively convert awareness into compliance and persistency. We can integrate your data to provide you with rich consumer insights, and deliver marketing campaigns that offer value to consumers/patients and grow lifetime value for your brands. We offer a full range of marketing technologies, analytics and services specifically designed with this in mind.

Consider the potential:

• Convert consumers who’ve seen your ads into patients who fill scripts.
• Identify trends and the develop tactics to strategically address these trends.
• Discover at what point your consumers stop taking action, and why.

Learn more about Collabrys products & services >>

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