Retail

Integrate Marketing to Strengthen Consumer Relationships and Drive In-Store Sales

According to Forrester Research, 65% of customers have researched a product online before purchasing it offline. This buying behavior has created exciting new opportunities for brick and mortar retailers. When properly managed, a multi-channel customer relationship can significantly increase in-store sales and strengthen customer loyalty.

Interactive marketing provides retailers with unprecedented insight into the purchasing behaviors and preferences of individual customers, resulting in better-targeted and more cost-effective promotional offers, more relevant customer communications, and more in-store sales.

Collabrys can help you coordinate integrated marketing efforts, collect and unify data across multiple customer touch points, target offers that can be tracked to individual in-store purchases, and increase customer knowledge. Our solutions combine a full range of on-demand marketing technologies, data-driven insights and expert services to effectively build more profitable consumer relationships.

Consider the potential:

• Identify customers; understand and influence their buying preferences and behaviors in order to execute better-targeted and more cost-effective marketing promotional offers, more relevant customer communications.
• Measure how many of your customers research products online but ultimately purchase in-store.
• Automatically trigger promotions offers tailored to individual interests, buying patterns, customer value and loyalty levels.
• Decrease costs of traditional direct mail and conventional marketing by leveraging interactive efficiencies.

Learn more about Collabrys products & services >>

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